Press release

FOR IMMEDIATE RELEASE - JAN 04 2021

Mobile climbing game CRUX launches community features as new lockdowns hit.

As CRUX reaches 140,000 downloads, 2.0 update opens up over 5000 player made levels with search & discovery features as well as tournament events with prizes.

Stockholm, Sweden - January 4th, 2021. In September, Crux hit a nerve with its unique mechanics and rock-climbing theme. After racking up over 140,000 downloads and almost 5 years of cumulative play time in its first 3 months, CRUX’ latest update adds a slew of features to support its passionate and fast-growing community.

“The response to the launch was at least one order of magnitude larger than we dared to hope for.” said Ben Dressler of MindGames. “We could quickly see that there were two camps of players: Level creators and those more interested in finding and beating the hardest climbs. So it was obvious that we needed to connect these players by making player-made content more accessible and giving creators feedback.”  

The update introduces a level name search and discovery categories such as “recently added” or “community favourites” which gives access to over 5000 player made levels. Creators get new climbing holds to play with and statistics on each level that they publish. Also new are community tournaments where players have a set amount of time to compete on a fresh set of levels and prizes will include in-app items as well as real products through partnerships. The full feature list can be found here.

Crux remains free to play with no ads, supported purely by non-essential purchases.

Dust off your climbing shoes and meet other players on the virtual walls on iOS or Android!

Contact:

Ben Dressler

MindGames Studio

+46 706 701 806

m1ndg4mes.studio@gmail.com

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